ÌníOlúwa Abíódún

I’m currently the Lead Product Designer at AirOps, where I lead design for Quill, our agent captain, across Playbooks, Grids, and Brand Kit.

Before that, I led design for AI growth at Intercom, across Fin Studio, Fin Voice, fin.ai, and the self-serve business. Prior, I was Principal Product Designer at Norton (Gen Digital), where I owned the design function across 58 EMEA and Rest of World markets.

I’m a builder, and I’m good at growing teams and helping them raise the bar on what customers experience and, most importantly, enjoy the process of making.

I write In Good Company, notes on the blurry edges of design, code, and strategy, and run Designers Building Cool Shit, a London demo night for designers building with AI.

ÌníOlúwa means “God’s precious one”, a name from the Yorùbá tribe of South Western Nigeria.

I grew up in Ìbàdàn, moved to Johannesburg and have lived in London for several years. Nigeria gave me resourcefulness. South Africa gave me resilience. The UK gave me rigour and access.

I trained as a lawyer from 15 and was called to the Bar at 21. At 16, I ran a couture label that won a national competition from 62 designers — handstitching hundreds of petals with over 20,000 sand beads for a dress worn by actress Dakore Akande at the AMVCAs.

Law. Couture. Product design. The through-line is the same: make the thing, make it well, ship it into the world. Law taught me to write for the hostile reader and argue the other side first; couture taught me the detail is the product. Both turned out to be AI-era design training.

More than a decade on, I’ve shipped products and led teams across AI, cybersecurity, fintech, hiring, and social communities.